Subscription builders raise renewals.
The category is built around quiet annual increases and surprise charges that arrive on a Friday night. The longer you stay, the more it costs. The code never becomes yours.
For licensed therapists in private practice
A quiet, professional website for your practice. Built in five days.
$200 a month, flat. Custom design tailored to your specialties (not a template), live in five days from intake, and you keep the code, the content, and the domain. No setup fee.
Get my free previewno payment, no contract, cancel anytime
The quiet costs
Three things that quietly cost private practices money.
DIY tools do not get found.
Drag-and-drop platforms publish bloated pages that fail Core Web Vitals and miss the structured data search engines (and now AI search) need to understand a clinical practice. You exist online without being findable.
Directory listings are not your brand.
Directories bring some inquiries. They also place you next to forty other clinicians on a page you do not control, with a contact form that routes through their funnel, not yours. Your brand lives somewhere else.
$200 / month, flat
What is included.
One number. No tiers, no add-ons, no setup fee.
- Custom design tailored to your practice.Your specialties, photography, and tone, not a chosen template.
- Up to eight pages.Home, about, services, fees, contact, FAQ, telehealth, insurance panel.
- HIPAA-aware contact form.No PHI requested in the body, encrypted in transit and at rest, clear privacy notice.
- Hosting, SSL, and a monthly form deliverability test.So inquiries do not silently land in spam.
- Unlimited edits while you are a client.Insurance panels, telehealth states, fees, photos, copy. Email it, it is handled.
- Five business days from intake call to live site.Faster if your photos and bio are ready.
- Specialty and clinician schema.Structured data so search engines understand your modalities, license, and service area.
- You own the code, the content, and the domain.If you ever leave, you receive a clean export and a guided DNS handoff.
- Cancel anytime, by email.One sentence. No retention call.
Optional tier
An upgrade for AI search visibility.
AI Visibility
$349 / month
More prospective clients are asking ChatGPT, Perplexity, and Google AI for therapist recommendations in their state. Sites without proper structured data are invisible to those engines. This tier optimizes the inputs those models use to surface and cite your practice.
- Extended structured data tuned for AI engine citations
- Specialty schema for every modality you practice
- Content patterns AI engines tend to cite (definitions, FAQs, location and license blocks)
- Monthly AI-citation health check with a one-page report
A note on what this is and is not. AI engine citations cannot be guaranteed by anyone. The inputs are optimized (schema, structure, content patterns). The outputs are decided by the model.
Add AI Visibility (+$149/mo)
How it compares
$200 flat, against the alternatives.
Categories only. No vendor names.
| What you get | ProSite Growth$200/mo | Subscription site builders$249 to 349/mo | Budget template platforms$59 to 99/mo | DIY platforms~$23/mo |
|---|---|---|---|---|
| Custom design | Yes | No | No | No |
| Unlimited edits handled for you | Yes | Limited | No | No |
| Setup fee | $0 | Often $1k to 3k | Sometimes | No |
| Hosting and SSL included | Yes | Yes | Yes | Add-on |
| HIPAA-aware contact form | Yes | Varies | No | No |
| AI search ready (schema, structure) | Yes | No | No | No |
| You own the content and code | Yes | No | Partially | No |
| You own the domain on exit | Yes | Often locked | Often locked | Yes |
| Cancel anytime by email | Yes | Phone tree | Annual term | Yes |
| Long-term contract required | No | Often yes | Often yes | No |
| Quiet renewal price increases | No | Common | Common | Common |
How it works
From request to live site, in five days.
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Request a free preview
A short form. Name, email, your practice. No call required to start.
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30-minute intake
Specialties, current insurance panels, telehealth states, fees, and tone preferences. By phone or written form, your choice.
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Site delivered in five days
Your fully built site arrives at a private review URL. You read it, request changes, and approve before the first invoice.
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Unlimited edits, forever after
Insurance panel changes, telehealth state additions, new specialties, photo swaps. Email it, it is handled, usually the same day.
An honest answer
"But my directory listing already brings me clients."
It does, and that should be acknowledged. Large directories have years of search authority a small practice site cannot match in a quarter. They are a low-effort source of inquiries and they will keep working.
Here is what they do not do. They do not give you a brand the way a colleague or referring physician sees one. They do not give you a URL that belongs on your business card or your prescription pad. They do not let you control the intake pathway, the questions, or the tone of first contact. They do not appear in AI search citations the way a properly structured site can. And the visitor comparing five directory profiles is in a very different mindset than a visitor who lands on your site directly. Both kinds of inquiry can coexist. Most established practices benefit from owning the second one.
Common questions
Answers therapists ask first.
Is the contact form HIPAA-compliant?
The form is HIPAA-aware, not a substitute for a clinical intake system. It collects name, email, phone, and a short reason for inquiry. The form copy explicitly asks visitors not to share PHI. Submissions are encrypted in transit (TLS) and at rest, and forwarded to the email address you choose. For protected health information, you continue to use your existing EHR or intake platform.
Do I own the content if I cancel?
Yes. The code, the design, the copy, the domain. On cancellation you receive an export of the site source and a clean DNS handoff. No clawback, no domain freeze, no waiting period.
How is this different from subscription site builders?
Subscription builders rent you a template inside their platform. You cannot take the site with you. Renewal pricing tends to drift up each year. Here the site is custom-coded to your practice, the price is flat $200 a month, and the source is yours from day one.
How is this different from a one-time template purchase?
A template purchase ends when you hit publish. After that, hosting, SSL, security patches, content updates, telehealth and insurance changes are on you. Here those are included for as long as you are a client.
What is the cancellation process?
One email. Service ends at the close of the current billing month. You receive the source export and a DNS handoff. No phone tree, no retention pitch.
What specialties do you support?
All clinical specialties recognized by your license. Common builds include trauma and PTSD, anxiety, depression, couples and family, EMDR, perinatal, ADHD, OCD, eating disorders, grief, LGBTQIA-affirming care, and faith-aligned practice. Specialty-specific schema is added so search and AI engines understand your focus.
Can I update insurance panel changes?
Send the change by email. Updates are included and typically live within one business day. The site is structured so insurance panels are a single edit, not a page rebuild.
Can I update my telehealth state list myself?
You can if you want a CMS login. Most clients prefer to email the change and have it handled the same day. Either path is included.
Do you handle directory cross-posts?
No. Directory listings stay your responsibility. The site is built to be the trusted destination clients land on after they find you in a directory, and to stand on its own when they search for you directly.
What if you stop the business?
You already own the code, the content, and the domain. The site is built on standard, portable web infrastructure. On 60 days notice you receive a full export and a guided handoff to a new host or developer. No lock-in by design.
Free preview
See your practice as a real website.
A built preview at a private URL, free, no payment required. If it is not right, that is the end of the conversation.
Thank you. The request landed. A reply with a few practice questions will arrive within one business day.