Where the 3-point lift comes from. Most small business websites convert at 1-3%. A site built around a clear offer, fast load, and a working contact form (the things every Wix install quietly fails) typically lifts conversion by 2-5 percentage points. We use the conservative middle: a flat +3 percentage points. Applied directly to your visitors so you don't need to know your current rate.
The formula.
What we're NOT counting. Repeat customer revenue, new traffic from SEO, returning customers won back from a competitor, lift from email follow-up, faster mobile load saving bounces. All real, all hard to quantify. The number above is the floor, not the ceiling.
What if we don't get +3 points? If we ship a preview and your measured lift is under 1 percentage point after 60 days, we credit the difference and refund the previous month's fee. That's our written policy. Risk-free is the whole offer.